![]() ![]() It is a marketing strategy when a company lies in wait in a concealed position to gain brand exposure from stealing the spotlight of others. The family of Amaan, whose killer has never been found, offered a £50,000 reward for information earlier this year.Īccording to figures released by the Office for National Statistics there were 45,000 knife crimes in England and Wales in the year ending March 2022 – 9% higher than the previous year. Ambush marketing technique is an ideal way for a business to steal attention from others. The victim was the second 16-year-old killed in the area in recent years – Amaan Shakoor was shot in the head near Kelmscott school in April 2018. The man said that gang-related violence had become a common occurrence in Walthamstow, claiming it had gone from “bad to worse”. He ran and when he got to the tyre shop they stabbed him three times in the stomach and he bled to death.” ![]() There were three other kids older than him. One business owner, who asked not to be named, said he saw one of the assailants get out of a white Hyundai shortly before the attack.Īnother added: “He was a year 11 kid. The attack, which happened just after the end of the school day, has shocked those who witnessed it. the act of waiting in a concealed position in order to launch a surprise attack 2. No arrests have been made and road closures and cordons remain in place around the scene. I know we will come together as a community and support one another through this.”Ĭh Supt Simon Crick, who leads the north-east command at the Metropolitan police, said he was “totally devastated by the loss of a young man’s life”. “Hold those that you love close this evening. “Kelmscott is a large and tight-knit family and this loss will be felt for a long time to come. 1667, John Milton, Book II, in Paradise Lost. An attacklaunchedfrom a concealedposition. “A Kelmscott student was tragically killed in a senseless knife attack,” he said. ambush(pluralambushes) The actof concealingoneself and lying in waitto attackby surprise. The school’s headteacher, Sam Jones, said in a statement that the attack marked the “darkest of days” for the community. Police went to the scene but, despite the efforts of emergency services, he died in the street at 4.39pm on Friday. ![]()
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